Search engine optimization (SEO) is important to any successful e-commerce website. SEO helps eCommerce websites gain visibility, attract customers, and increase sales. In this blog post, we will explore 7 simple but effective ways to optimize your eCommerce site for search engines. We’ll review keyword research, meta tags, and link building. By implementing these tactics, you can increase the chances of your eCommerce site ranking higher on search engine results pages and gaining more organic traffic. So let’s get started!
1. Keyword Research
Keyword research is a very important part of search engine optimization. Users type keywords into search engines to find what they’re looking for. How should you go about finding the best keywords for your eCommerce site? The first place to look is your competitors’ keywords. Finding what keywords your competitors are ranking for can also give you insight into which keywords you should be targeting
2. Meta Tags
Meta tags are some of your website’s most important technical SEO elements. If you want to rank for specific keywords, there are two meta tags you should be using: title and description. Title tags appear in search results next to your website’s name, while the description is the snippet that describes your company and site text.
3. Image Alt Tags
Alt text is a special attribute of an image that search engines can read and index. Image alt tags are important to include in your eCommerce site because they help describe your images and allow search engines to understand what your images contain. This way, if someone searches for a relevant keyword to that image, it will appear in their search results.
4. Site Speed & Mobile Friendliness
SEO experts have said site speed is one of the most important ranking factors nowadays. Having a mobile-friendly website is equally as important as having a fast load time for all users. Slower load times are one of the biggest reasons people don’t purchase on eCommerce sites.
5. Content & Keyword Density
Another important part of search engine optimization is keyword density. It’s a common misconception that stuffing your site with keywords will get you better rankings. However, this isn’t true- Google doesn’t like it when you stuff your content with keywords because it looks unnatural to readers and search engines alike. It should be said that keyword density still plays a role in SEO, but it’s not what many people think. Additionally, “over-optimizing” your content by using the same keywords over and over is a Google penalty.
6. Social Signals & Links
SEO has evolved a lot in recent years, and nowadays, it’s about gaining high-quality links and social signals from trusted sites. This is because “user-generated” sites like blogs have less of an impact on search rankings than they used to. Google’s Penguin algorithm update, which rolled out in 2012, targeted spammy sites and penalized them for engaging in link schemes. Since then, this type of link-building has been shunned by SEO experts. However, Google still considers social signals a high-quality form of link building, and thus, this strategy is still recommended.
7. Content Marketing & Sharing
Content marketing is an extremely effective tactic for gaining organic traffic to your eCommerce site (and it’s a good way to increase brand awareness). For content marketing to be effective, you have to write compelling and useful blog posts, videos, and other content that people want to read. Then, you have to share this content on your social media profiles (and, of course, ensure you’re following best practices in doing so!). This is a great tactic for both SEO and branding.
If you implement these 7 SEO tactics (see above), your site will likely rank higher on search results pages. This means more organic traffic, more sales, and more customer satisfaction. Hire a good SEO/SEM agency if you’re looking to improve your website’s search rankings. We’ll provide you with a list of reliable agencies soon.